Virtual Reality Game Engines Market 2020 Share and Forecast to 2025: Unity Technologies, Unreal Engine, Epic Games, Crytek, Sony, Corona Labs (
What is the most exciting new tech advance, that has a potential to outperform anything else on the market?
10 years ago, the virtual reality industry was just getting started. A few games had come out that was barely functional, along with the occasional flight simulator.
Just in the past couple of years, everything has changed. Now there are over 40 million active VR users around the world, with that number expected to triple by 2020. 75% of top brands from every industry have released VR content this year.
Now that the technology is stable and easily accessible, brands and businesses are increasingly looking to VR technology and incorporating it into their marketing strategies. In fact, online marketing consultants will often suggest exactly that for businesses who want to expand their reach in innovative ways and tap into the next big trend in consumer technology.
Plenty of big companies understand they missed the initial tech boom of the internet for growing their business and do NOT want to miss out on the coming revolution from virtual reality.
What makes VR marketing so compelling – is that you can now offer people an experience that is fully contained within the simulation and can expand the user’s line of empathy unlike anything before.
Virtual reality is an emerging technology that could provide the answer to this tech world. Together with one of his best partner technology “Augmented Reality” has the potential to reshape the world of retail, and almost a third of customers believe that more should be invested in these technologies to ensure that they play a more important role in their shopping experience.
With the application of VR technology e-commerce companies can develop an immersive customer experience that at the end of the day it’s going to be inevitable for other retail companies to use.
Surprisingly, 77.24% of buyers abandon their cars before completing a purchase. This indicates that retailers must do much more to convince customers to go ahead with their choice and buy items online.
According to virtual reality devices will be sold worldwide. From this same research, the market for smart augmented reality glasses is expected to be worth $ 1.2 billion by the end of this year., by 2019 it is estimated that 24 million
VR shopping experience
With VR technology, you get a user experience, which has an amazing surprise factor since the “prospect” it’s going to Immerse themselves in a virtual world and they could experience what it’s like to use the product before buying it.
the shopping experience will completely change the customer will be in a complete three-dimensional view of that store. You can walk, explore and discover new elements exactly as you would in the real world.
Suppose you want to know more about how to say a new phone in the store, focus your eyes on the phone and instantly have the specifications right in front of it, along with the price, the best offers and other information you need to make an informed decision.
He likes the deal and continues with the payment or maybe he adds the phone to his cart and returns to his virtual store to make more window shopping.
Also, there are different types of marketing strategies that the companies can apply to get that customer to experience a virtual world and by the result, the customer ends up buying the product.
Here are my top 3 VR marketing strategies
- Show Results
Through this VR marketing campaign, Limbic Life was able to show customers that its projected results were more than just projected. Instead, customers could virtually experience those results for themselves, making them much more real. For products and services that rely on customers’ results, this can be an effective VR marketing strategy.
- (Raise Awareness)
VR it is a great way to raise awareness of your brand and also your products. this is a great example of how to use VR technology to raise awareness of your brand and your products.
- Get Up Close with Products
The technology of virtual reality has been incorporating in the classrooms over the years has truly helped add a few new techniques to teaching that can help teachers provide a better learning experience to their students. Virtual reality has played a very important role in this as well.
Virtual field trips
There are many ways in which virtual reality can , and one of those is virtual field trips. In a very short amount of time, these have managed to become of the best applications of VR learning, as they can travel the students to any place in the world without them having to move from their seats.
Imagine being in a geography or even a history class, and learning about a certain place and its importance, while being able to actually see everything that you are being taught. This is truly one of the best ways to teach students of any age about the wonders of the world, where they can explore everything they wish on the planet, and actually, make learning a lot more fun and interesting.
Improving various skills
A great way in which virtual reality techniques are contributing to enhancing and improving the current education system is by offering students the chance to apply the skills they are being taught from their classroom in a more possible, everyday scenario. Law students are already benefiting from VR representations of real trials and other fields of studies are starting to follow their lead.
Various companies and even some great writing services likelike to focus on their own blogs about how important VR can be when it comes to helping a student work on their own skills, whether they have to do with writing or even being presented with real-life situations of what they’re studying.
One of the best things about virtual reality is that it can truly help everyone attend a class, no matter where they’re at. There are many people who might not have the privilege to actually attend a classroom, like many postgraduate students who follow their master’s online.
One of the best examples is Stanford School of Business, which is already offering a certificate program which can be fully delivered through VR. Being able to watch a lecture online while not being able to attend, is already helping break a lot of barriers in education and is a very promising field with many more universities and schools joining in in the future.
Game-based learning techniques
It is commonly known that the best way to teach something to a child is through a game. Virtual reality can give teachers the opportunity to approach learning games from a different perspective. There are many ways in which games can be improved through VR.
First and foremost, games used in the classrooms. The children can interact a lot better and share their experiences without being judged on their abilities.are a lot more interactive than regular
Not only that, but interactive and kinesthetic games are known to help players memorize the things they come across in the virtual games. This can truly help students better memorize things and increase their ability to learn.
Better cooperation between students and teachers
When you think of incorporating reality, though, VR actually helps in one-on-one learning and this is actually necessary for some students., you might probably believe that it completely takes away the opportunity for the teacher to focus solely on each and every student. In
Using technology, such as VR, the teacher actually has the chance to communicate solely with one student and help provide them with the needed materials to improve and better themselves. The student won’t have to feel ashamed to ask something in front of the entire classroom as this whole experience is a lot more personal and it can improve the cooperation and the relationship between a student and a teacher.
Virtual reality can change the way we approach education
While virtual reality still has a long way to go until it can fully be incorporated into the classrooms, it has already started to show some positive changes. The educational system can truly become a lot easier for the students and they can finally have a chance to work on their own personal skills without feeling left out.
Virtual reality can help build a stronger relationship between teachers and students and it can help make students a lot more interested in what they’re learning. VR games and practical examples of what they’re studying can help students memorize what they’re learning a lot faster and better understand how to use it in their everyday lives.
Also, VR is changing the way we can enjoy live sports events and the whole entertainment industry including the music industry.
Some companies are bringing spectators closer to the court, field, or ring through the use of VR technology.
Produced by a company called m ss ng p eces ,.
For football fans, Strength in Numbers has developed technology that is being used by Europe’s biggest teams to offer a completely new viewing experience. Juventus VR And Aston Villa football teams allow fans to experience football from the point of view of their favorite heroes. The VR gives fans access to the stadium’s pitch, inside the dressing rooms, and behind the scenes at their stadiums.
Check it out!
Aston Villa VR
And as I said earlier Virtual reality it’s also taking over the music industry to improve the music festival experience in 2017 Coachella presented its attendees with a psychedelic experience situated in a 60-feet-high dome, where Chrysalis, an 8-minute virtual reality film that San Francisco-based studio Obscura Digital spent 3 months developing, was screened. Instead of donning VR goggles, attendees look around on the walls of the 120-feet-diameter rotunda where images were projected.
Looking into the entire music industry, 360 live-streaming performances sees an even bigger market. Currently, NextVR is leading said endeavor, where they teamed with Live Nation and Citi to broadcast dozens of concerts in VR in 2016. They’ve produced VR experiences for Imagine Dragons and Lady Antebellum. In another partnership with Samsung in August, NextVR broadcasted Coldplay’s “A Head Full of Dreams Tour” live from Chicago’s Soldier Field, where fans from over 50 countries were able to watch with their Samsung Gear VR headset.
Having a rich library of music content, VeeR VR is also making progress on supporting 360 live-streaming.
Given these successful precedents and increasing popularity of the VR technology, paired with the lowering thresholds of VR hardware, it’s only a matter of time before virtual reality and 360 media are generally adopted for entertainment purposes.
In conclusion, this is just the beginning of major corporations using virtual reality and bringing it to the masses. The next generation of commerce is experiential marketing and virtual reality is the perfect engine and platform to do so.
According to Markets and Markets, the VR market was valued at $5.1 billion in 2017 and is expected to reach $34 billion by 2023.
Do you like VR videos and immerse yourself in a VR World?, feel free to follow and request me any 360 or/and VR relevant questions! 🙂