When it comes to favorites, immersion technology, an umbrella term that encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR),
What are the most significant ways to boost the clothing business using Augmented Reality Application?
The study says that almost 76% of the fashion brands planning to invest in AI and AR by 2019 and some already did – Burberry, Gucci, Zara. However, it demands a huge investment. But it’s worth it.
The next shopping experience could be powered by AR as fashion brands gearing up for a digital makeover. To be fair, the integration of AR in the clothing business has become easier because of Apple’s AR kit, and Google’s ARCore, which allows for smartphone integration. Leveraging upon a complex learning algorithm, the device’s camera feed translates imagery into measurements. After that, the app then makes note of several key measurements, which are applied to a garment pattern. Once the device determines it’s distance and angle of the subject it can try all the clothes from the virtual wardrobe while ordering them and trying them home and then returning or exchanging them is a lengthy process.
The AR app will capture users body measurements once and in a few seconds the measurement data will create virtual men or women of the same height, weight and body type. Or perhaps it will create a 3D image of yours form your image feed itself, now all you need to do is enter into the app, and you can try your favorite clothes virtually, the fitting, the color, and the whole look.
Like it, buy it. This way the frequency of product returns will be less, and there will be more returns using options such as:
- The product doesn’t look good on me
- The size is too big
- The size is too small,
- Doesn’t fit well
With time it is crystal clear that augmented reality apps are changing the way consumers shop online. Augmented Reality technology is expected to be a major game changer for e-commerce companies. Not only clothing but in each and every direction it is paving its own way with creativity and it will be in the game for a longer time.
Benefits of AR clothing App
- Choose style according to the body structure
- Allows you to select fabric color
- Try customized looks
- Fewer returns from customers.
Also, it can also boost the sales says digital marketing experts, as many times the final output is an ‘a custom made look’ instead of one or two products as it feels appealing to buy the entire look.