A leading research firm, Zion Market Research added a latest industry report on “Global Virtual reality (VR) Market” consisting of 110+ pages during the forecast
What will be the next big investment opportunity?
Augmented Reality. Technology / software or hardware.
The number of augmented reality (AR) users will exceed one billion in 2018, according to Deloitte, as technological advances make it more widely accessible.
The firm’s TMT Predictions 2018 report predicts that billions of smartphone users will download apps or operating system updates allowing them to create their own AR content.
In addition, tens of thousands of apps using AR will launch during the year, possibly alongside a dedicated app store, Deloitte predicted.
The adoption of the technology will be driven by a combination of hardware and software upgrades, including the incorporation of AR functionality into operating systems.
Despite the take-up, Deloitte claimed revenues from AR content will be less than $100 million globally for the year.
“The quantity of premium AR devices will swell and lower barriers to entry should increase the supply of apps that feature AR throughout 2018,” the report said, adding: “2018 is far from the endpoint for AR; many further years of evolution are likely to enchant users and enhance their creations.”
Augmented reality (AR) and virtual reality (VR) are on the precipice of rapid expansion as global revenues for the AR/VR market are projected to increase by at least 100% over the next four years, to a recent report from IDC.
Moreover, total spending on AR/VR products and services is expected to grow at an annualized rate of 113% to reach $215 billion in 2021, up from $11 billion in 2017. The rapid growth is in part due to the significant investments and innovations led by tech giants such as Apple, Google, and Facebook, including tools, platforms, and services, as they seek to lead the adoption of the next big computing platform.
Over the last few months, there have been numerous Augmented Reality and Virtual Reality market projections coming out from , , and . These market projections tend to range from the Goldman Sachs low end of $80 Billion to the Digi-Capital high end of $120 Billion.