The use of virtual reality in education has been a rising trend for a while now. At first, the equipment and software necessary to use VR technology for academic
Which is the best digital media marketing course online?
Topics include misconceptions of adland, mobile video in India, ecommerce in Malaysia, and VR in China.
Aussie adland out of touch
A fascinating survey of professionals from Australia’s advertising industry has revealed how out of touch adland is with society at large.
The study by Think TV asked 1,636 advertising professionals and 1,016 members of the public about their hobbies and media usage.
Some of the results are shown in the chart below. Most notanly, adland professionals significantly overestimate social media usage amongst the public.
In more detail, representatives of adland believed that:
32 Percent of normal people had used Buzzfeed in the past seven days. The actual figures was 7%.
More than half the population (53%) had used Twitter. Only 13 Percent had done so.
Three quarters of the population had used Snapchat in the last seven days (76%). 25 Percent had done so.
22 Percent of the public look to TV for adverts they will like. 42 Percent admitted this was so.
PwC’s Global Entertainment and Media Outlook report includes a section on virtual reality. In it, as you can see from the chart below, VR units are predicted to surge to over 257 million globally in 2021. The demand in China for VR headsets is forecast to hit nearly 86 million units by 2021.
These figures though chiefly comprise of portable mobile VR units that are not dedicated to VR (most likely smartphones paired with a headset, like the Gear VR from Samsung). What they say about the likely appetite for VR is up for debate.
The PwC report does, however, include estimates of VR content revenue – $3.6bn in China by 2021. To the sceptics (your author), this seems pretty robust.
iBeacons may be an effective tool for offers in Thailand
Warc reports on an ESOMAR paper, titled ‘Shifting customer engagement in the multichannel retail era’, which looks at the impact of an iBeacon campaign undertaken in Tesco Lotus stores across Thailand.
5,000 iBeacons were installed in stores with the report looking at how consumers interact with pish messages. Of the 15 million Clubcard loyalty users in Thailand, 4 million use the mobile app which can interact with iBeacons.
The study shows that 8.7% of the customers who were successfully exposed to iBeacon coupon offers took action, and spent significantly more at both retailer and brand level. At a brand level, 45% of the shoppers taking action were new to the brand associated with the coupon.
Among consumers exposed to offers via iBeacons, there was a 27.4% higher customer activation rate compared to customers who were not exposed. Health and beauty products saw particular success.
Malaysia ecommerce market to grow 23% per year through 2021
This prediction comes from consultants A.T. Kearney and its Global Retail Development Index, which looks at a variety of geopolitical and business factors.
The Index ranks the top 30 developing countries for retail investment, with India and China’s positions, 1 & 2 respectively, coming as no surprise.
Malaysia ranked third thanks to high disposable income, tourist numbers and government investment. Electronics and media are the biggest sectors for ecommerce in the country.
Youku Tudou losing ground to Weibo & others
Youku Tudou, the video platform owned by Alibaba and often referred to as the YouTube of China, is becoming less desirable to brands who want to capitalise on shorter-form video.
Apps such as Weibo allow for more of a browsing experience with short form video, similar to the now-defunct Vine.
Though Youku has 500 million monthly active users, research by agency L2 shows that of the top 75 global luxury brands in China, the proportion with an active Youku brand channel is down 16% since 2016.
Read: Everything you need to know about livestreaming in China
38% of messaging app users in Australia say it is their primary form of contact
WhatsApp and other messaging apps are becoming increasingly popular in Australia.
The Works and its Datafication project shows that 11.9m Australians use messaging apps, an increase of 13% from 2016. 38% of messaging app users report it as their primary form of contact, up from 33% in 2016. More than half of messaging app users (56%) said they use an app every day.
Snapchat usage in Australia has risen 55% over the last year to 4.4 million people, with WhatsApp up 35% at 4.5 million (up 35%). Facebook Messenger is by some way the leading platform with 10.4 million users.
You can explore the Datafication study to look at messaging app usage by Australian city, see Sydney below.
Mobile video in India no longer preserve of metropolitans
The falling cost of mobile data is seeing mobile video consumed by people across society in India. Culture Machine and Kantar IMRB analysed an 8,000-strong smartphone panel and interviewed with 1,500 users of ‘over the top’ video services.
40% of mobile video users came from lower socio-economic groups.
Non-Metro consumers accounted for 65% of video views on smartphone
YouTube delivered greater reach than Facebook, but the social network delivered greater engagement.
In today’s digital world, marketers manage thousands of images and videos. These digital assets consist of a variety of file types, from JPG and TIF to PNG, GIF, RAW, MPEG, MP4, and many others. Marketers use these digital files for e-books, whitepapers, infographics, social media, webpages, and other branded materials. Finding the right version of the right file—right when you need it—is key for staying productive, and that’s why digital media libraries have become essential.
When files are shared with colleagues and partners, it becomes even more important to put a systematic approach to file management in place. Without an organized digital filing system, organizations run the risk of lost productivity or the possibility of lawsuits resulting from poor digital rights management (DRM).
A digital media library, or digital asset management (DAM) system, can empower creative teams to establish effective user access permissions throughout the creative process, and ensure that all files fully support their associated restrictions.
Although file-sharing and storage systems such as Google Drive, Box, and Dropbox have their place, they aren’t designed for advanced cataloging or detailed insight into licensing information, expiration dates, and the applying of terms and conditions. They also lack features for visualizing brand assets in a way that upholds branding guidelines and supports better marketing workflows.
What’s the best way to manage your marketing materials? Here are five best-practices to consider.
1. Set up a taxonomy for easy searching
The primary benefit of using DAM is the ability to structure and categorize your digital image collection. In general, a good starting point is to look at your website structure to obtain inspiration for the hierarchy, keywords, and tags relevant to your organization’s content.
Taxonomies should always be structured with the user’s needs in mind, and will therefore be different for every organization. For example, an institution of higher education might structure its taxonomy based on various colleges or departments.
Also, it’s important to give your taxonomy room to breathe and evolve as you evaluate successful and failed digital asset searches over time. Have a dialog with users and refine your taxonomy as needed. Focus on the needs of the users, and they’ll come back for more and more assets all the time—without having to interrupt your design team’s workflow.
Bottom line: A well-built taxonomy pays for itself over time by making it easier for others to help themselves—by finding the right photos, logos, videos, and other brand assets efficiently.
2. Categorize for brand positioning
There are many ways to manage a media library with brand positioning in mind, but a system that’s built specifically for telling brand stories and setting branding guidelines offers an ideal approach. Managing digital assets by projects, campaigns, products, portfolios, deadlines, author, etc. offers a more intuitive way to structure your library.
If you’re transitioning to a DAM, recent project folder structures can serve as inspiration; but work with your vendor for best-practices, as DAM affords more flexibility, such as assigning content to many categories without the need or risk of creating duplicates.
Bottom line: Organizing your library effectively will make your files easier to find, identify, and use—saving your organization time (and time is money).
3. Make workflow and sharing easy
File management can be complicated, especially when thousands of brand assets are involved. Marketers and creative directors will appreciate workflow tools that track admin approvals, restrict permissions, and provide version control of the same file.
Since social media is now a critical component of most marketing programs, having DAM makes it easier to share your content to social sites such as Facebook and Twitter. More advanced DAM systems will take it a step further by including options to share to web CMS systems (WordPress), file storage services (Box, Dropbox), email platforms, and design programs.
Bottom line: If your line of work requires frequent file sharing with partners and other collaborators, consider using a branded portal for more efficient workflow processes. Portals enable select content within DAM systems to be made available to external parties who need to download files for use in third-party campaigns or design projects.
4. Protect your brand
In an age where lawsuits for improper use of digital files are common, protecting your brand through effective DRM is essential. Make sure your digital media library has an airtight approach to keeping DRM in place.
A good DAM system will give you an easy and comprehensive way to track copyright information, terms and conditions, watermarks, and more for your branded assets. Having a system to help keep track of and reinforce copyright licensing agreements is a great start, and in some court cases has reduced fines by the fact of having a defined DRM process in place.
Bottom line: Employee education is key to avoiding fines and other penalties resulting from copyright infringement. Top companies will incorporate training—especially regarding the use of copyrighted imagery—into new employee onboarding and companywide meetings. The risk to the organization is too big to rely on luck as a strategy.
5. Migrate your files
When switching to a DAM system, you’ll need to transfer your media from the previous systems you’ve used. In many cases, the files will exist in folders spanning your desktops and hard drives. The transfer process can take a long time, particularly with low-end digital library systems. More advanced DAM systems will provide bulk upload options or services from the provider for an easier transition.
Bottom line: If you are moving files from cloud storage, your new DAM system should provide an option to integrate with existing cloud storage services. That capability is especially helpful if you and your colleagues or external collaborators would like to work with both types of systems.
When planning how to develop your media library, you’ll need to consider your budget and how many people you want to support—whether it’s an internalteam or an entire company or department. The benefit of DAM is that it’s specifically designed to handle the collaboration
cial Media Marketing In The Blockchain Era July 26, 2017, 09:50:37 AM EDT By Due – Payment Processing and Digital Wallet for a Modern World
What is the Blockchain? The Blockchain Era is the time of technology used to build crypto currencies, meaning this technology has a distributed network on the Internet that allows payments from buyer to vendor. It’s like a huge PayPal that is distributed so it doesn’t sit on a single server. Because it’s on a distributed system it cannot be shut down, and as it is usually encrypted, and offers no central controller, it means that there is definitely no need for a central entity (such as a bank) to create trust between the sender and recipient.
Blockchain technology allows money to move on the Internet with no want for banks. Why can be this necessary? In the last 15 years, the Internet provides been progressing rapidly. The problem is that the banking system is not progressing fast enough to keep up. With a lender there is certainly a need for a central organization to ensure that all transactions are legitimate and correct.
Traditionally, transactions are time consuming. If I send you cash, we are stuck with a standard bank between us. Banks also charge fees, and because banking institutions operate like heavy machinery, their fees are relatively high. For this reason, if I want to send you a micropayment, or pay you in several small increments, it does not make financial sense to use banks.
More and more people are becoming better connected but they cannot communicate well when it comes to money. This is normally the reason that the Blockchain was created. Now I can send out you a micropayment for, say, one word of content, with no problem.
The fee that a Blockchain will charge (which is just technology, with nobody controlling it) is relatively low, no matter how little the amount being sent. With this new monetary technology, it is possible to send tiny amounts in a solitary transaction. It’s a new type of currency to facilitate the growing economic demands of the Internet.
The most prominent example is Bitcoin. I can send out you a millionth of a Bitcoin with no issues, with no bank acting as middleman. Right now we are in an era where micro-payments are a reality. We are not really talking only about banking institutions. We are speaking about other entities that could become considered points of trust between people or corporations, such as Facebook, for example.
Social Press and the Distribution of Money
What is a Facebook Like? Let’s imagine that a fresh currency will appear. Let’s call it a Social Mass media Coin. Every period that I press ‘Like’, I will send a tiny portion of a dollar, or micropayment to someone that I ‘liked’ using this money. Allow’h imagine how that world would look. Basically, everybody that receives Likes would make cash, and the money would end up being a genuine show of gratitude towards that person. Money will be distributed via social media.
It’s feasible that you wouldn’t need a platform such as Facebook in this scenario, as whenever you added a particular widget, or add-on to your site, or interpersonal account, etc., it would add real value. After that, cash would become distributed differently. Take, for example, a farmer in Africa. If they have a smartphone, and possess something of worth to share or display, they can start to make money as easily as someone sitting in Manhattan.
Earnings would rely more on peoples’ creativity, their views, and any way in which they can attract the attention of others through the Internet. This is usually already in evidence with the introduction of companies like Steem , which rewards content material creators with ‘Steem Dollars” by method of remittance, and resolves to “serve the two billion unbanked people across the planet.”
In the globe of the Blockchain and social press, we would all be Internet marketers, of sorts. Everybody who is definitely shared is getting paid in micropayments, as it can be possible to end up being paid in amounts for smaller actions and services. The world will change. You will see much even more articles coming from further and additional afield, including the third world. 190 million Pakistanis will begin to benefit from social media sharing.
Billions more people will join social networks and start creating content. Right now, the USA is certainly the main distributor of content material, but this is normally going to change. Population size will determine the volume of the content. We’ll observe very much more articles from India, Africa, China, and South America.
Period of the Blockchain Change
As we are entering an period of switch, a global phenomenon will soon emerge as philosophies and beliefs shift and unexposed cultures experience new technologies. In 20-30 years from right now we are heading to enter into a super economy, where the content is much even more equally distributed between the global populations.
Best today the margins of distribution are narrow, and this is about to modification. This is disruptive transformation that can happen overnight. People will be able to buy essential products, solar panels, mobile phones, etc. This could change markets on a global scale as disadvantaged populations can more easily communicate.
Kodak was liquidated overnight when Nokia chose to ship their mobile cell phones with cameras. The same could happen with sociable mass media and the bank program. This could herald a sea switch in global economics. Only one single form of cultural media has to accommodate micro-payments in order for this to happen. Once they integrate with the Blockchain, then boom! Something big is usually happening. From there it will spread like wildfire. There will become a big modification in the landscape of public press businesses. The first to leap will gain the most traction, then the others must also conform or die. Sociable mass media companies will have no justification to exist if they do not get onboard.
The next question is what will happen to all the advertisers on social media? Revenues of businesses that generate income from advertisements (Google, Yahoo, Facebook, etc.) will go down. There would end up being less reason to charge your user base money for advertisements. Major businesses may be rendered obsolete – this will be the next disruption of the chain. Public press items may no longer be a necessary advertising platform. Existing companies will try to ensure they are not really outgrown when equivalent open source platforms rise quickly and establish firm footings in fresh soil.
A Freer Internet and a New Equilibrium
Open source collaboration could also free up the web, making rules and regulations set by social media obsolete. Existing interpersonal mass media dictates the rhythm of what is definitely acceptable to talk about. Blockchain sociable media, on the additional hand, can be a form of cultural press that nobody can control. There will become no rules, no governance, and no control over how we move our cash.
Once micro-payments are integrated with sociable mass media, there can be zero control over content, no control over money. We will discover a major financial and technological revolution, where no one will dictate what is certainly suitable to share or trade. It will end up being a free market that is normally completely open up resource and with no monetary boundaries and a freer society in which everyone can participate.
When there is a disruption in the financial equilibrium, the situation will fluctuate between positive and negative until it eventually stabilizes. Both the minting of coins and the intro of the banknote caused for disruption in their time as well. This encouraged trade, and with it, the exchange of information throughout the far corners of the globe. To the Silk Road and beyond, the evolution of cash facilitated fresh possibilities. Carrying large quantities of commodities was difficult and costly to transport. With the convenience of coinage, a brand-new era for global trade was born.
As humans we are creative beings. Everybody creates their own content material. Some sing, some photograph, some write, some paint… We are all creating articles that is a reflection of ourselves. Since period immemorial we possess been recording and sharing our creativeness, from cave paintings, to the writings of Greek scholars, to the music of the classical period, right through to the present digital age of blogging and public media posting. With the launch of the Blockchain into social press, and as even more businesses like Steem explore the options offered by crypto currencies, we will find revolutions in both the way we exchange money and the method in which we talk about our imagination. The questions remain as to what extent it will affect the way in which we interact as human beings and how it will shape the future of global trade as a whole.
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