This diversity was evident in the range of events in Belfast Design Week; as one example, the week included events exploring virtual reality and systems

What is your process to create a brand and visual identity?

When you create a brand identity, you’re essentially applying your brand values to any visual elements that will be used to promote your business. This means that a brand identity is more than just a logo, and consists of a variety of marketing materials.

The customers have an opinion about your company or product long before they step into your office or store, even before they start doing the research about it online. Most of the impression is gained just by looking at your campaign  actually just by glancing at it.

Here, brand and visual identity process:

  • Determine your brand’s target audience.
  • Establish a brand mission statement
  • Research brands within your industry niche.
  • Outline the key qualities & benefits your brand offers
  • Create a brand logo & tagline
  • Form your brand voice

Well, I would like to suggest your best brand and visual identity service provider- Slangbusters Branding Studio. there is a high demand for a branding studio that makes it easier for you to understand the process of branding. A branding studio that works with you to convert your business into a relevant brand in today’s times.

Here, Slangbusters Branding Process:


This knowledge accumulated through the research is utilized in creating a firm groundwork for your brand.

  • Baseline Information
  • Market Audit
  • Competitive Audit
  • Audit Readout


The left brain and the right brain converge here to shape the identity and the direction of the brand by defining the brand strategy.

  • Customer Insight
  • Brand Brief
  • Positioning
  • Brand Architecture
  • Category Development


The brand guidelines are formed and, the brand finally takes its first breath.

  • Naming
  • Design Identity
  • Brand Guideline
  • Launch
  • TouchPoints

Contact them for your project and they will be able to guide you better.

For more information check their portfolio: