SAN DIEGO–(BUSINESS WIRE)–Innovative Industrial Properties, Inc. (IIP), the first and only real estate company on the New York Stock Exchange (NYSE: IIPR)

Profile: Jason Schmidt, VP Data Solutions at Condé Nast, Ex Mozilla and Triad (WPP)

Senior exec with a background in product management, solutions architecture, and business strategy at start-ups & established orgs. Super excited about data, digital media, adtech/martech/fintech, analytics, personalization/optimization, ecommerce, loyalty, and social. l love building teams and products + working with smart people that make me better.

Attracting more than 120 million consumers across its industry-leading print, digital and video brands, our portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Teen Vogue, Ars Technica, Pitchfork, them and Iris. Our newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming.

Prior to Condé Nast, spent nearly three years at Mozilla working on monetization platform & product strategy, helping diversify revenue through investments in emerging innovations around content and advertising products and services.

Previously, spent ~3 years managing platforms at Triad Retail Media (acquired by WPP/Xaxis) helping create and operate online media programs for leading eCommerce properties. Triad delivers digital ad and content campaigns that empower 1000+ national brands to reach, target, and engage shoppers. Triad’s portfolio of publishers included eBay, Walmart, Sam’s Club, Sears, Verizon, Dell, The Home Depot, CVS, Toys “R” Us, Babies “R” Us, ASDA, Shopping Online at, Shutterfly, Rite Aid, Dollar General, Barnes & Noble, Zvents, and Epinions.

Prior to Triad, spent 5+ years leading product roadmap, technical solutions, and infrastructure across different roles at a Forrester-recognized, venture-backed leader in loyalty marketing platforms. We created loyalty infrastructure for major brands across desktop, mobile, app, kiosk, social, and POS channels.