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Why should business deal about chatbots?

What is a chatbot?

A chatbot is a service powered by rules and sometimes artificial intelligence which is interacted by users via chat interface.
Or simply put a computer program that simulates human conversation through voice command or by text chat.

What does a chatbot look like?

Nowadays, chatbots can be found on an array of messaging platforms, and they are continuously replacing apps.

According to DMR, today there are over 300,000 chatbots on Facebook Messenger.

What types of chatbots are there?

There are a few types of chatbots that you may develop based on what you intend your bot to perform. Basically, there are three main types of chatbots that can be built:

1. Rule-based chatbots
2. Intellectually independent bots
3. AI-powered chatbots

What platforms do chatbots inhabit?

Depending on whether you are building a text chatbot or voice assistant there are different platforms to launch it on.

The chatbot ecosystem runs deep, and they can be found carrying out jobs in nearly every messaging platform from Facebook Messenger, Twilio, Slack, Skype, Telegram, Viber, Kik, WhatsApp, Website widget and plus many more.

Also, there are voice chatbots or voice assistant skills which are developed for Amazon Alexa and Google Home voice assistants.

According to The App Solutions: 75% of Internet users stick to one or a few messengers.

What are the main chatbot advantages?

Business is a highly competitive area. In order to not fall behind, companies have to adapt to the changes of times. A chatbot is one of those modernizations that have to be implemented to help a business be in a leading position. Here are a few advantages of chatbot.

Your business runs on a platform that customers already love and use

Better customer engagement

In today’s fast-paced world, people love when everything is done instantly. This means companies have to figure out how to accelerate their business in order to not fall behind others. There is no denying the faster you can respond to a potential deal the more likely the odds you will have to close a deal. People are not willing to wait on hours to go by only to receive a response in their email.

From a Harvard Business Review“Firms that tried to contact potential customers within an hour of receiving a query were nearly 7 times as likely to qualify the lead (which we defined as having a meaningful conversation with a key decision maker) as to those that tried to contact the customer even an hour later—and more than 60 times as likely than companies that had waited 24 hours or longer.”

Naturally understandable interface

Interfaces are one of the most crucial factors when it comes to keeping customers engaged. Chatbots are built in chat messengers. That’s why a chatbot interface will always be the one people are familiar with since they use messengers on a daily basis. This gives a business the opportunity to reach people on a platform which they trust and to create a conversation that feels natural that makes users feel at ease and confident when using your services or buying your product.

24/7 availability

One of the many advantages of chatbot that is highly beneficial for big and small companies is the simplifying and automation of routine operations and tasks. You think of a chatbot as your trusted and reliable employee. Always on time, always there to help, always accurate; it’s working while your employees are distracted, busy, or asleep. Once set, a chatbot will perform the task it has been built to do, without fail, 24 hours a day, 7 days a week.

4x Better Open rate

Nowadays, social networks are a powerful platform for advertising. It’s open and click-through rates are phenomenal. The average chat messenger open rate is near 80-90% compared to 20% for email. While the average CTR (Click Through Rate) is 30% while email’s CTR is only raking in 3.3%.

No need to store tons of apps

Today people’s phones are already bogged down with memory-consuming apps. To use a chatbot, you won’t need to download any app in particular. They use your existing messengers such as Facebook, Telegram, Slack, Kik, and WhatsApp.

Increasing Lead Generation And Automating Lead Qualification

A bot communicates with users, providing them with necessary information and understands individuals’ needs to offer the best matching solutions. At the same time, a chatbot qualifies leads so employees won’t spend time on leads that would eventually turn out to be dead ends. A bot would simply ask a person a few questions to gather the necessary data and details about them. Afterward, information and details about a lead will automatically be sent and added to your client’s database (or CRM).

Source: What are chatbots: 5 things to know to prevent your business from falling behind

We at BotsCrew have created an ultimate video course “Chatbot Academy” where we talk about the most important things in chatbot development cycle