(NEW YORK, NY) — Social media doesn’t just stop at selfies. Video promotion has proven to be one of the most effective methods for selling properties. 97% of

What should real estate agents post on social media?

As a real estate agent, you understand the importance of marketing and always strive to do what you can for it and getting in touch with your clients, local market, and community. Why not build on these natural marketing instincts using social media?

In fact, a study found that,

94% of millenials and 84% of baby boomers used various sites to search for their future home.

And these potential clients are definitely also using social media.

Signing up for social media accounts will not bring you the type of online opportunities you could be generating for your real estate business but learning the lucrative ways to use social media to maximize your online results will be crucial; to not only build your presence online but also get the business results.

So what should you really post on your social media platforms to connect with your community by being useful?

Here are a few examples:

  1. Property tour videos
  2. Client testimonials
  3. Real estate tips and tricks
  4. Valuable news article
  5. New property listings
  6. Helpful tools/service recommendations
  7. Real estate fun facts

Here are some real estate social media marketing tips that will help you keep engagement high with clients.

1- Post pictures on Instagram

You don’t need to be a rocket scientist to realise why Instagram is the perfect social media platform. It is user-friendly and accessed on mobile devices like smartphones and tablets. It doesn’t hurt that there are over 800 million users.

Instagram is all about photography. If you are just starting out and can’t hire a photographer, buy a decent camera or even use your smartphone camera.

2- Set up a Facebook Page

It is better to create a business page. It is professional and you can take advantage of cool business features (e.g. run Facebook contests and check Facebook insights).

Real estate agents are aware that Facebook is a great platform to showcase their services and use this as an avenue to promote themselves. The issue is, where do you start, what do you post, and how do you maximize your ROI from your efforts?

Here is a free guide which will help you in building your Facebook

Facebook Marketing Guide

3- Twitter

The more tweets a realtor sends out, the more leads can be generated.

Write about new listings, blog posts you’ve written and tips for other real estate agents.

Use relevant hashtags

These are essential as people use them to search for a particular topic on Twitter. Realtors should use hashtags related to their geographic area, recent events, or keywords that target the market.

For example: #sellyourhome #moving #homeowner #realestate #interiordesign

Final Thoughts

Both social media and online marketing have played a pivotal role in changing up how real estate markets behave these days. The times have changed, mindsets have changed, and so has the expectations of new clients.

Social media can help any agent in filling up that void of communication and reach their audience on a more regular basis. However, the key is to stay relevant and focused on the message you’re trying to send.