I know what you’re thinking … real estate prices have skyrocketed, and new construction building prices will be soaring with the new tariffs there is no way you …

What is the playbook for selling real estate online (or at least the early part of the funnel onilne/via inside sales)?

I am only knowledgeable about commercial real estate so ignore this answer regarding residential: The best brokers don’t use the internet to mass market properties but instead maintain a private database of buyers and sellers. The playbook that people use to sell online is pretty simple, they take photos, put together info and then post on loopnet and costar, then proceed to field calls. You will get calls from all sorts of realtors with sketchy buyers and waste a lot of time with this method (Note this applies to commercial real estate).