Unfortunately for buyers, these days, we are definitely in a seller’s market. Inventory is low and, increasingly, multiple buyers are finding themselves competing

What have real estate agents found to be the best online tools for getting leads?

Hey there.

I will be honest.

There is no magic tool that is going to start generating a lot of leads for you because you are in real estate industry and buying or selling a house isn’t something people do very often in their lives. That’s why I will answer this question from a slightly different angle.

There are a lot of online tools / platform / strategies that you can use to generate leads. However, each one will need you to put in some effort because there is no set it and forget it marketing strategy for real estate agents. You need to connect with the right people at the right time, you need to be there when they are looking for you.

I will talk you through some of the things you can do to start generating leads online. Some of these will be very obvious but you will have to bear with me.

Step # 1 – Get a Good Website

If you want to generate leads, then this is the first thing you need to know. Its pretty basic advice but having a well-designed website with the right copy can help you stand out as a real estate expert. Your website will be at the center of your online marketing strategy.

Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step. If you don’t have a website and if you don’t market yourself the right way, you are losing all that business.

Make sure you add following elements are present on your website:

  1. A brief introduction about:
    1. who you are
    2. how long you have been in real estate?
    3. what makes you different from other agents?
  2. Your current listings
  3. Correct contact information (Email Address & Phone Number)
  4. Testimonials from past clients (this is huge!)
  5. Links to your social media platforms
  6. Contact form for questions and queries
  7. Useful information / guides / checklists for your target market
    (buyers, sellers, investors, etc.)

You can also add pop-ups on your website to convert more of your website traffic into leads. For example, just when they are about to leave your website show them an exit pop-up offering a list of:

  • “The Best Neighborhoods To Live In XYZ City” or
  • “5 Tips That Will Drastically Improve Your Home Value”.

In marketing terms, they are called lead magnets. It’s a win-win marketing tactic in which a buyer or seller would get something of value and you would get their contact information. This way, you can build up an email subscriber list and later on market your services to them. You can use OptinMonster or HelloBar to set up these pop-ups on your website.

Having a live chat option on your website would also be good as you can answer any questions your visitors might have. You should also write useful blogs that answer the frequently asked buyer or seller questions because that content will lend you more credibility.

Step # 2 – Sign Up On Social

If you are not on social media, you are losing business. Out of all the social platforms, the most important one for real estate agents is Facebook. You should create one profile just for your real estate business so you can send the right messages to the right people. Videos work the best on this platform so whenever you win a listing, make a small walk-through video of the house, sell it’s features and then post it on Facebook. Add images of the listing as well with its location. If you are going to host an open house, start promoting it on Facebook a week before and ask people if they know someone who is looking to buy a house.

Next you can create specific ads for those listings and promote it to people who you think are looking for a new house. Facebook gives you a lot of option when it comes to targeting precise demographics. For example, recently married couple often look for a house when they are expecting. If you do a good job with the design and the copy for the ads, you can attract a lot of buyers to your listings.

Here’s a blog on how to use Facebook to advertise your listings.

Instagram is another social platform which is amazing for real estate agents. You should be posting on both Instagram and Twitter regularly and if you can’t, get someone to help you out with it. If you have an assistant, you should delegate some of these tasks to him or her.

Step # 3 – Start Advertising on Google AdWords & Bing

Running ads on AdWords & Bing is an amazing way to connect with the people who are looking for real estate services exactly at the right moment. You can run ads for specific keywords like “Houses For Sale In XYZ” or “Real Estate Agents In XYZ” or “How To Sell a House Quickly”. Of course you will have to do a more detailed keyword research for your area and you can use Google’s Keyword Planner Tool for that purpose. You just have to add a seed keyword and it will tell you exactly what people are searching for in your area and how many searches there are per month. You can drive all that traffic to your website or even call your directly when they see the ad.

In addition to that, try to connect your offline marketing efforts with online strategy. They need to be in sync. You are taking a walk in the park and you get into an interesting conversation with someone, tell them about what you do and add them on LinkedIn or Facebook.

Sometimes all you have to do is ask and you get what you want.

Step # 4 – Set Up a Referral System

You can create an referral system as well where people in your sphere of influence basically send you quality leads and if that deal closes, you give them something out of your commission as thank you. The people who do this are your brand ambassadors and you need to take really good care of them. This is one of the best ways to generate new leads.

I can keep going but this will become too long. If you want to become an expert in real estate online marketing, you might want to check out the designations and real estate courses we provide.

Hope this helped!

Taimoor Ali

Global Real Estate Licence